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02. (Lost Things) Do You Remember Me?
The brief; to create an evocative and hyper relevant brand campaign surrounding Disney’s 100 year anniversary, targeted at young adults (16-30yr olds) from the ‘90s and ‘00s.
The response; Disney+ campaign with a playful and nostalgic hook. The campaign featured a scavenger hunt approach to lay the foundation of playful and community driven engagement through posters with links to a “secret website” that promised every visitor a free 30 day trial to Disney+. In addition to a chance to win exclusive Disney merchandise to celebrate their 100 year anniversary by sharing pictures of the posters in the wild with the hashtag #lostsecrets
BTS
Completed towards degree
The brief; to create an evocative and hyper relevant brand campaign surrounding Disney’s 100 year anniversary, targeted at young adults (16-30yr olds) from the ‘90s and ‘00s.
The response; Disney+ campaign with a playful and nostalgic hook. The campaign featured a scavenger hunt approach to lay the foundation of playful and community driven engagement through posters with links to a “secret website” that promised every visitor a free 30 day trial to Disney+. In addition to a chance to win exclusive Disney merchandise to celebrate their 100 year anniversary by sharing pictures of the posters in the wild with the hashtag #lostsecrets
BTS
