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05. Cup Noodles
Brief; create an evocative brand identity for a slow fashion company directed towards young people
Response;
Identity
Cup Noodles’ visual identity is inspired by the boldness and comfort found from leading cup noodle brands internationally and in the UK. Striving on attitudes of individuality and customisation, Cup Noodles is a basics brand year round with limited exclusives released every one to two years. Using this business model, it provokes attention, engagement, and a community driven brand as people come together and show off how they style or customise their Cup Noodles.
Campaign
“How do you wear it?” is a promotional campaign that plays on the concept of paper dolls, invites prospective customers to play, and re-estabilishes the brand’s values.
BTS
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Personal Project
Brief; create an evocative brand identity for a slow fashion company directed towards young people
Response;
Identity
Cup Noodles’ visual identity is inspired by the boldness and comfort found from leading cup noodle brands internationally and in the UK. Striving on attitudes of individuality and customisation, Cup Noodles is a basics brand year round with limited exclusives released every one to two years. Using this business model, it provokes attention, engagement, and a community driven brand as people come together and show off how they style or customise their Cup Noodles.
Campaign
“How do you wear it?” is a promotional campaign that plays on the concept of paper dolls, invites prospective customers to play, and re-estabilishes the brand’s values.
BTS
Branding
Branding
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Campaign
Campaign
Campaign
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